Whether it’s Starbucks, Nike or the Java Hut at the corner, just about every company has its own specialized brand these days. The way Michael D. Brown sees it, it’s time you had your own as well.
The author believes the “power of the brand” — in this case your own personal brand — can help you land that dream job, win a coveted promotion, or move from a dead-end job to one of fulfillment.
By branding, Mr. Brown means emphasizing the personal qualities and skills that make you stand out, the things you can do better than anyone else, and how they can deliver for your prospective employer or your new boss.
The last thing you want to be, he said, is a “generic.”