Book Publishing Runs on Small Margins

Production manager Al Hinz puts ink on an original Heidelberg offset and letterset press at Crescent Publishing and Sanders Printing in Garretson. / Jay Pickthorn / Argus Leader

Andy Traub put out his first book at a cost of about $250.

Within eight days, “Early to Rise” had earned Traub $1,500, and the audio content producer was using high-tech methods to make contacts he’ll use to promote his second book. Self-publishing and e-books made it possible for Traub to try something he had always wanted and even make a profit.

“Even if a publishing company would come to me today and offer me a $10,000 advance to write another book, I’m not sure I would take it,” Traub said. “Things in this industry are changing.”

Read More (Sioux Falls Business Journal)

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