By Aria Dunham
You finally got that website up, and yet, like this young, green spider wait in the center of your cyber universe. Perhaps you need another line of information? Or another webpage? Or maybe it’s the graphics. Your web-world gets fancy, detailed, and in the light of day, the glory of your creation would look amazing to the viewer, if only someone would engage.
Suddenly a hit arrives and a comment! You’ve been seen! You need this reader to survive and to help you let the world know you’re alive. They must know! In haste, you comment back, send a “Thank you for visiting my website” Offer to add them to the permanent reader roll and engage the life blood out of your reader and then when you post and post again, wonder what happened?– not realizing that all the attention made them feel like web-lunch.
What makes connection in social engagement is value and meaning, driven by the audience and reader, but compelled by the author of the content. You’ll know if the reader is engaged because they will share your post with others. These things happen when large numbers of readers visit your site, not just one, two or 30 readers.
How do you connect your web-world to that of readers that are interested in your content…and how to you lure them to your corner of the web when they just haven’t found you yet?
Social media is a numbers game and today’s web viewer has little time to expend on search engines. In fact, statistically, most searches are performed on Google and the most hits are made off of the first page and stop by page 3. The key to connectivity in social media is proper usage of “tags” and “meta-tags”.
This is a skill that is not easy to create without experience in the industry, but it can be done with intention. The YouTube video “How to use Meta Tags to Rank Your Site to Page 1 of Search Engines” explains how to use meta-tags and they work to increase your website’s visibility.
If you’re not comfortable tackling meta-tags yourself and would like to receive a free consultation on how to increase traffic to your website, Aria Dunham Team can help you, contact Aria@AriaDunham.com or fill out this form to get more information.