By Aria Dunham
Breaking into new markets are tough in today’s times, particularly for writers and businesses who provide product and content for children’s and young adult markets.
Right now, according to Publisher’s Weekly, Children’s books are steadily on the rise closely followed by Early Reader and the Middle Grade Categories. To help new and existing writers navigate the movements in today’s publishing culture, we’ve compiled a few articles to help equip you to be in the know of what to do to market your books. Since we understand that good marketing not only needs high quality content, but context to command the loyalty of your readers and buyers, we’ve also encourage you to read “Five Steps to Improve Your Marketing to Generation-Y” below.
I know that you have so many quality choices to get your information from on the internet. I want to personally thank you for including my business blog as part of your resource to publishing and platform development information. Feel free to share anything you like on our website on your social media. And always, remember if you want Platform-Power…we build your platform, not you! Contact us by email or phone us at 561-707-0757 to discuss your current platform business needs.
Best to you,
Your Platform-Power Friend,
Aria Dunham, President | CEO
Including a Content Marketing Children’s Story
Learn why Facebook’s blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and how Yahoo plans to strong-arm the irony crowd with a winning content deal. Speaking of which, finish up with a children’s story about what should be at the heart of your content strategy. Skim for happily ever after!
Five Steps to Improve Your Marketing to Generation-Y
Our world is changing rapidly. Technology is developing faster than ever. Information is shared and made available everywhere.
Generation-Y is the first generation that grew up with the Internet, and these Millennials are used to having everything at their fingertips. They are pragmatic, connected, bold, and eclectic. Marketing, therefore, will never be the same again. Merely pushing advertising doesn’t work anymore. One-way communication simply doesn’t do the trick.
Based on interviews with 21 global marketing executives from various industries (including from Converse, Heineken, Abercrombie & Fitch, BBC, Microsoft, and Reckitt & Benckiser), we defined a five-step plan for marketers to improve their marketing toward demanding Gen-Y customers.
Step 1: Make it relevant
Everything Starts With the Product
If your product isn’t doing what it promises, you may as well close the books. Read more: