Social Media Surf’s Up!

By Aria Dunham

Avoid social media’s undertow with our 3 Ride the Web Tips for writers. Because on the World-Wide-Web, it’s always summer.

Ride the Wave – #1

Build a strong online presence and use it to launch your publicity campaign.

Got Facebook? Are you tweeting on Twitter? Better be blogging! Pinning pics on PinTerest? Is your Author Web Page launched yet? Believe it or not, there are still authors who don’t even have an email address.

If you are reading this article, chances are you have started to establish your online activity. But to really pack the power into your platform, you need to get social on social media! Don’t have time to be social? Read The Death of Time and the Birth of Social Media article for helpful suggestions. Today’s author cant’ avoid being online any longer. In fact, it’s a big risk that can cost a writer that big book deal, and wipe out any publishing dreams.

With technology’s latest advances, there are lots of ways to integrate social media into daily living so that you can ease your presence into the web without losing all ID-kidboogyboardyour writing time.  Think of this as writer’s body surfing before you take on the big publishing wave. You’re touching water, but not diving in. Remember, both the big wave surfer and the writer with their foot in the water are getting their feet into the internet stream.

Create a list of what things you will do first and organize the list. Once you’ve completed a task, check it off and move on the next one. If you aren’t sure what is important to your social media, visit the website to one of your favorite authors to see what they are doing to build their platform. If you like what you see, then pay a compliment and follow the published leader. Success is always the best indicator of what works well in writing. My personal favorite webpage is James Patterson’s Official Author Page. At the bottom of his website he has a “Community” menu where readers can connect with his activities  on social media. The key to engagement on social media is making life easy for your audience. Be easy to socialize with and you’re social network will grow. The top social media sites that every author who’s serious about their platform is Facebook and Twitter.

Ride the Wave – #2

ID-wet feetOnce you’ve got your feet wet, you’re surf side ready. Hang 10 with the big dogs on the world-wide web with engagement. There are different ways to get your potential audience involved both online and on ground. The key is follow-up and follow through. If you meet someone face-to-face, follow-up with that person online. Remember that social media is about relationships and most people like to promote who they know personally.

On-line, it’s always good to get involved in GoodReads and pitch for online reviews, write blog posts, and share your latest highlights. But what’s socializing without a little give and take action? The law of “Ask and you will receive” works on the flip side, too.  Ask other writers and readers to let you do a GoodReads review on a book they’ve written; offer to write your reactions to blog posts that interest you and help a blogger build their presence into yours by doing so. Share a web page or two  and watch how much fun social media can be.

Off-line, if you’ve already self-published and have books to share and sell, do a book signing at a local coffee shop, or offer to share your personal story of how you came to be a writer with a reading club. Afterwards, follow-up with an email and invitation to subscribe to your blog, Facebook page, and share how the reading club can help you with a GoodReads Review. This is a great way to cross-network with small businesses in your community that will get the word out that you have a message to share.

Ride the Wave – #3

Use social media management tools to help control the amount of time you dedicate towards self-promotion. More important than the time saved is how some help measure the audience engagement. If a writer is online and no one knows, are they really online?

To receive the rest of our Writer’s Hang 10 on how to navigate the web and develop Platform-Power request our free newsletter packed with How To’s and Tips.

Aria on the Air! Radio Show


On Air Time: Saturday 6/15/2013 8:00 pm

“Air it Out with Aria” on the Game Changers Show. From same-sex marriage to all things religious and political, Nothing is off the table, and everything is out of the closet on the Game Changers show.  Game Changer’s host, Aria Dunham explores how to make positive change and global impact through communication.

Aria will be talking with Jim Peterson, current Chapter Chair for Palm Beach SCORE this Wednesday, May 8th at 6:30 p.m.

Jim Petersen, Chair of Palm Beach SCORE

Jim Petersen, Chair of Palm Beach SCORE

He is a former Vice President of Human Resources for Florida Power & Light, where he directed and managed all aspects of setting policy relating to hiring, motivating, and disciplining employees at the parent company, and for a number of smaller subsidiary companies. Jim has also been a business consultant to a number of area small businesses regarding employee related issues. He has served as a mentor to numerous business owners over the years as part of the local SCORE chapter’s leadership team.
SCORE Palm Beach has 35 active volunteers who provided more than 900 hours of mentoring to residents considering opening a new business or who already owned an existing business in Palm Beach County in 2012.
SCORE is not just made up of retired individuals. Today, SCORE Palm Beach has skilled volunteers in social and digital media as well as those in business planning, finance and human resources. SCORE also makes program available to veterans for free.
 In 2012, the Palm Beach County SCORE mentors worked with more than 500 new small business clients. Chapter volunteer mentors conducted more than 60 workshops  that were attended by 450 participants. SCORE’s local chapter, which receives a small amount of federal funding, returned $57 to the Federal Treasury for every $1 allocated by the Small Business Administration.
Nationally, SCORE has 14,000 volunteers, spread over 370 Chapters. Together they have put in more than 1.35 million hours serving 500,000 clients and put on more than  9000 business training workshops.

If you are a looking for a way to make a Game Change and want to Air it Out with Aria tune in and call with your questions at 1-877-960-9960. Or watch Live on Webcam here –> SeaView Radio: 960 AM, 95.9 FM, 106.9 FM

To purchase a transcript of any show or subscribe for Podcasts to listen when you want!

May is “Awareness” Month

Are you concerned with the current state of affairs facing our country today? With unemployment at a record high, and federal tax dollars funding our United States military at a record low, there is cause for concern. In fact, the average United States Veteran has an unemployment rate of over 30%! Many military families face unique challenges ranging from Post-Traumatic Stress Disorder (PTSD) to education and work limitations after returning home.

This month, Aria Dunham explores the controversy associated with these hot issues. If you avoid controversial topics because communication isn’t your strength, Air it Out with Aria. She is dedicated to promoting awareness on current events and showing others how to use social media and communication for global impact that is positive and can be used by anyone!

Last month, Aria interviewed Kat, sex trade survivor and trainer for FBI and law enforcement cutting down on the biz, Cecil Murphey, New York Times best selling author and co-author for Dr. Ben Carson’s book to film “Healing Hands”; Kathy Andersen, Harvard educated author of “Change Your Shoes; Change Your Life” and survivor of childhood sexual abuse; Ian Punnett, On Air Personality, Author, and CNN Correspondent who recently released, “How to Pray when You’re Pissed at God” and Dr. Doug Phillips, Theocentric healer on the latest in quantum physics and energy medicine. Have a question you want answered by Aria? Email us. Aria Answers listener questions on SeaView Radio – on air Wednesdays and Saturdays.

Game Changers is a Platform-Power Production where listeners communicate and the world listens. 

SeaView Radio in South Florida: 960 AM, 95.9 FM, 106.9 FM

Sex Trafficking – It’s the Second Biggest Crime in Florida


Sex trafficking. It’s the second biggest crime in Florida.

Game Changers host Aria Dunham will be talking to sex trade survivor, Kat this Wednesday, April 3rd at 6:30 p.m. Kat is training seasoned law enforcement officers, strip club workers, and substance abuse counselors about sex trafficking.

Now you can learn more by tuning into Game Changers with host Aria Dunham on SeaView Radio: 960 AM, 95.9 FM, 106.9 FM

Top authors on the topics of sex trafficking and child sex abuse will be interviewed throughout the month of April.

Look for Podcasts to listen when you want!

Click to Find Out More!

Platform-Power Starts Radio Show


Sex trafficking. It’s the second biggest crime in Florida.

Game Changers host Aria Dunham will be talking to sex trade survivor, Kat this Wednesday, April 3rd at 6:30 p.m. Kat is training seasoned law enforcement officers, strip club workers, and substance abuse counselors about sex trafficking.

Now you can learn more by tuning into Game Changers with host Aria Dunham on SeaView Radio: 960 AM, 95.9 FM, 106.9 FM

Look for Podcasts to listen when you want!

April is Child Abuse Prevention Month

Do you know the sex trade is the second largest crime in Florida?  Aria Dunham’s show Game Changers is focusing on this important topic all month.

Aria is interviewing Kat a sex trade survivor; Cecil Murphey, a New York Times best selling author and speaker on sexual abuse and recovery; Kathy Andersen, Harvard educated author and survivor of childhood sexual abuse; and more. Look for Game Changers on SeaView Radio with Aria Dunham – on air Wednesdays and Saturdays every week. Email here.


Game Changers is a Platform-Power radio show that brings top authors to listeners about important topics today.

SeaView Radio in South Florida: 960 AM, 95.9 FM, 106.9 FM

Book Deals: Week of March 25th, 2013

By Rachel Deahl

Dutton Kids Re-Ups Condie

Ally CondieAlly Condie, who wrote the bestselling Match trilogy for Dutton Children’s Books, has inked a new deal with the publisher for two novels. Julie Strauss-Gabel bought North American rights in the deal from agent Jodi Reamer at SMP Grabs Bladerunner Book Writers House; the first book, set for fall 2014, will follow a girl named Rio living in an underwater city, who has been waiting for her chance to find out what lies beyond the sea. The second book is not currently scheduled.

st martins press logoCharles Spicer, executive editor at St. Martin’s Press, took U.S. rights to a book about the Oscar Pistorius scandal by two South African reporters covering the story. Mandy Wiener and Barry Bateman’s Behind the Door: The Oscar and Reeva Story is set to be released once Pistorius’s trial concludes. (Pistorius, a South African, was the first double-leg amputee to participate in an Olympic event when he qualified for the 2012 Summer Games; he is currently being tried for murdering his girlfriend, Reeva Steenkamp.) SMP, which bought the rights from Macmillan South Africa’s Terry Morris, said the book will “relate the courtroom interactions and unpack the forensic and circumstantial evidence, as well as build the back-story of the police investigation.”’

Katherine Tegen Invests in Debut
At HarperCollins’s Katherine Tegen Books imprint, Jill Davis preempted North American rights, for six figures, to two books by debut novelist Moriah McStay.moriahmcstay Steven Chudney, who has an eponymous shingle, represented the author, and the first title, tentatively called Progression of Fates, is scheduled for 2014. The book, Chudney said, is narrated in “alternating parallel voices” by the same girl after a fateful event: there is Fiona, who has been facially scarred, and Fi, who has, in Chudney’s words, “a perfect face.”

Applegate Returns to Feiwel
Recent Newbery Medalist Katherine Applegate has signed with Feiwel and Friends to do two middle-grade novels. Jean Feiwel and Liz Szabla bought North American rights from Elena Mechlin at Pippin Properties. The deal marks a return for the lauded author, whose books Home of the Brave (2007) and Eve and Adam (2012) were also published by the Macmillan Children’s imprint.

Pegasus Goes On ‘Chase’ With Taber
Jessica Case at Pegasus Books preempted world English rights to George Taber’s Chasing Gold: The Incredible Story Behind the Nazi Search for Europe’s Bullion from agent Harvey Klinger, who runs his own agency. The title, set for January 2015, will, Case said, “reveal the intricacies of the Nazi effort to finance history’s bloodiest war.”

Putnam Buys Boyce Series
Sara Minnich at G.P. Putnam’s Sons bought world rights to three books in a police procedural series by Trudy Nan Boyce. Agent Nat Sobel at Sobel Weber Associates struck the deal, and the first book in the trilogy is scheduled for spring 2015. Boyce, who has a Ph.D. in psychology and counseling from Georgia State, worked for the Atlanta Police Department for over 30 years in a range of roles, from beat cop to hostage negotiator. She retired from the department in 2008.

Morrow ‘Redirects’ Matis
Aspen Matis sold her debut, a memoir called Knapsacked: A Life Redirected North, to Lisa Sharkey at William Morrow. The book grew out of a Modern Love column by Matis that the New York Times that ran last spring—it was called “A Hiker’s Guide to Healing”—and the book will be about the author’s experiences after leaving college to hike the over-2,000-mile-long Pacific Crest Trail (which runs from Mexico, through California, to Canada) in order to, in part, cope with being raped. Agent Andrew Blauner, of Blauner Books Literary Agency, closed the sale and Matthew Snyder at CAA is handling the film rights. Matis is now 23, and the book is scheduled to publish in 2014.

Sarah Branham at Atria signed Ellen Hopkins to a new world rights, two-book deal. Laura Rennert at Andrea Brown Literary represented atria logoHopkins, a YA author whose two recent adult novels, Triangles (2011) and Collateral (2012), were also published by Atria. The first book in this deal, Tangled, is about a 40-something divorcée who thinks she’s found Mr. Right, until his teenage sons make her suspect otherwise.

squareonelogoElliot Tiber sold a memoir called After Woodstock to Rudy Shur at Square One Publishers. The book is the third title in a trilogy by Tiber that began with the 2007 memoir Taking Woodstock(also published by Square One, and the basis of the 2009 film of the same name). Shur bought world rights to After Woodstock from Neil Burstein, and the book is scheduled for August 2013.

U.S. rights to Booker-shortlisted author Deborah Levy’s new novel, Hot Milk, were bought by Lea Beresford at Bloomsbury. The book, Bloomsbury said, is a “thriller of symptoms” and follows “a dynamic hypochondriac and her furious, downtrodden adult daughter.” Victoria Hobbs at A.M. Heath brokered the deal, which also includes Levy’s memoir Things I Don’t Want to Know, her short story collection Black Vodka (just published in the U.K.), and three other backlist novels.

Random House’s Susanna Porter bought world rights, at auction, to John Marshall’s memoirOne Complete Circle. Marshall is a TV broadcaster in Maine, and agent Jill Grinberg, who has an eponymous outfit and handled the sale, said the book, subtitled How Volunteering Their Way Around the World Changed One Family’s World Forever, was inspired by “the growing travel trend known as ‘voluntourism.’”

Publisher’s Weekly News Briefs

Week of March 25, 2013

Scholastic Quarter Down

hungergamestrilogyWith sales of the Hunger Games trilogy falling even more than expected in the quarter ended February 28 compared to a year ago, Scholastic reported that revenue for the company fell 18.5% over the same period last year, to $380.5 million, while the net loss deepened to $20.1 million from $10.3 million. As a result of the soft quarter, Scholastic lowered its forecast for the full fiscal year for the second time and is now projecting sales to be between $1.75 billion and $1.8 billion.

Hastings Cuts Back on Books

With comparable store sales of books down 1.3% in the fiscal year ended January 31—after falling 4.8% in 2011—Hastings Entertainment said it is cutting back on the space devoted to books, music, and rental as it rolls out new products in an expanded electronics department and adds to its trends section.

Reorg for SMP Marketing and Publicity

St. Martin’s Press has announced changes in its marketing and publicity departments, moving from a “format-driven orientation to an audience-and-category-focused orientation.” The reorganization will establish four core-marketing teams made up of a combination of SMP’s current marketers, publicists, and digital marketers. The teams will focus on specific categories and audiences.

Random-Penguin Gets Okay In NZ

New Zealand is the third country to give its approval to the Penguin–Random House merger.     random_penguin_dr1

3 Reasons Why Communities Help Professionals Learn

The self-employed life can be a little lonely sometimes. The more work you put into your business, the less it seems you can relate to anyone else. It’s not that you’re actively pushing friends and family away; it’s just they can’t understand your specific issues.

Even worse, you start to live in a bubble that eventually won’t pop. You start to think you’ve got everything down pat and there’s no room to grow. This is how businesses get stuck in ruts and start to decline. Once this pattern is set, it’s tough to crack it.

That’s why it’s vital you involve yourself in a business community as soon as possible. Not only will it help you break out of your comfort zone, but meeting other business professionals can help your learn new ways to do things.

1. Information Sharing

This is one of the most obvious ways a community can help a professional learn, but it can’t be overstated. You accumulate a lot of knowledge during your time as a business professional and you start to think you know it all. All it takes is one person – or worse, one lost client – to come along and show you how little you know.

Believe it or not, this is actually a good thing! Realizing you’re nowhere near as smart or experienced as you think allows you to grow in ways you didn’t expect. Use your colleagues and even your competitors to expand your knowledge, both locally and globally. Don’t forget: they need your expertise too, so don’t be afraid to share.

2. Different Perspectives

Besides information, perspective is something that can only be gained when you talk to other people or consult new sources. Again, after doing business for so long, you start to think your way is the only way. It’s only when we’re challenged do we see how wrong we are.

Let’s say you’ve been selling your product offering one way for years and it’s never failed you. As a result, you become incredibly confident in your methods. However, at a community meeting, you realize your colleague is selling the same service in a drastically different way — and it’s never failed her, either. The conversations you could have about that alone could be business-altering!

3. Gets You Away From Work — Sort of

Part of getting stuck in a rut involves doing the same thing over and over, all day every day. If you’re always at the office or going to meetings or working on paperwork, you’re going to hit a wall and burn out. It’s happened before and it will happen again, even to the best professionals out there.

Getting out of the office once in a while and talking to others in your same position is a great way to free your brain up for a while and relax while you still move forward with your company. You’re not pulling yourself completely away, but simply hanging out with like-minded individuals (even online) can help you step away from any problems you’re having and see them from a new perspective. Just taking your mind off of the same ol’ thing for a while goes a long way toward allowing your brain to recharge.

What’s the biggest lesson you’ve learned from your colleagues or your competitors in online communities?

How to Turn the Publishing Industry Upside Down

The video below is taken from an interview that Motley Fool analyst Brendan Byrnes recently had with Seth Godin, author of The Icarus Deception. Godin is also a talented public speaker, marketing guru, blogger, entrepreneur, and respected thought leader.

Seth’s forward-thinking and contrarian views are critical considerations for finding success in life, business, and investing.

Click Below to See the Video (The Motley Fool)

Platform-Power Take

Building a platform, then creating your information products, is the better process for making a profit in the publishing industry.  Platform-Power has the knowledge and experience to build your platform for you. Click to find out more!

Top E-book Sellers Week of 2/24/2013

Hachette Takes Top Four Ebook Best-Seller List Spots as Ebook Prices Inch Up

Hachette had a very good week selling ebooks. The top four spots in our ebook best-seller list this week are all titles from Hachette and they each represent success in the new art of ebook pricing strategy and promotion.

Safe Haven by Nicholas SparksSafe Haven by Nicholas Sparks was the No. 1 best-selling ebook every week in 2013 until this week. It had flirted with the bottom of the list near the end of 2012 — ranked No. 25 on Dec. 1 and No. 23 on Dec. 17. What changed? Price. The ebook was $7.99 on Dec. 1 and was dropped to $3.99 around the new year. It started the year off at No. 1 and didn’t relinquish its grip until this week even though the price was raised back to $6.64 on Jan. 8. It now sells for $5.79.

The Nos. 1 and 4 books are both part of the Beautiful Creatures series by Kami Garcia and Margaret Stohl. Last week, four books in the series took the list by storm, rocketing up the ranks due at least in part to a price drop to $2.99. Even as the prices increased this week to anywhere from $5.79 to $8.89. In fact, even as the prices went up, the ebooks continued to move up the list:

Beautiful Creatures 3

– Beautiful Creatures moved to No. 1 from No. 2

– Beautiful Darkness moved to No. 4 from No. 8

– Beautiful Chaos moved to No. 7 from No. 17

– Beautiful Redemption moved to No. 10 from No. 11

An Hachette spokesperson told Digital Book World in regards to the Beautiful Creatures price shifts that the price promotions in this case were being driven by retailers.

And, last, powerhouse author James Patterson’s new book came on Feb. 18, Alex Cross, Run. It also benefited from a one-day “new and noteworthy” Amazon homepage promotion. The title shot up to No. 3 on the list from No. 21. The price of the ebook was dropped four days prior to $11.99 from $12.74 in late Jan. It was $14.99 in early Jan.

Meanwhile, due in part to the Beautiful Creatures price increases, the average price of an ebook best-seller increased this week to $8.04, up from an all-time low last week of $7.56. Retailers still haven’t seemed to start discounting Macmillan titles per the publishers’ settlement with the U.S. Department of Justice to resolve a lawsuit alleging collusion and price-fixing in the ebook market.

One last note: The first non-Hachette book on the ebook best-seller list is Wait for Me, a self-published hit by Elisabeth Naughton.

See the rest of the the best-seller lists for the week ending Feb. 24:

– Digital Book World Best-Selling Ebooks Priced $10.00 and Above
– Digital Book World Best-Selling Ebooks Priced $8.00 – $9.99
– Digital Book World Best-Selling Ebooks Priced $3.00 – $7.99
– Digital Book World Best-Selling Ebooks Priced $0.00 – $2.99

– See more at:

Shatzkin: Five Publishing Trends to Watch for in 2013

Amidst all the pre-2013 predictions and punditry on the future of digital publishing, publishing consultant and Digital Book World partner Mike Shatzkin has found five more trends that you should watch for in 2013:

1. Migration from print to digital will continue to slow. We’ve already seen the inflection point. When all is said and done, digital book growth in trade publishing will probably slow to about 30% to 50% in 2012 — still huge growth numbers but slower than the triple-digit growth years of 2011, 2010, 2009 and 2008.

2. Reference and illustrated books will continue to lag behind “immersive” reading books (novels and nonfiction) in the transition to digital. While some publishers have found success bringing reference and illustrated books to the 21st century, many have not and the adoption rate for digital reading of cookbooks and other illustrated titles has lagged behind novels and nonfiction. Will it continue in 2013? Shatzkin thinks so. Others think this will (finally) be the year of the enhanced ebook.

3. Mergers among publishers will become more common. Digital Book World also made this prediction — both in our Ten Bold Predictions for 2013 and in a story on the subject in March 2012.

4. Children’s ebook platforms will become powerful gatekeepers for digital reading. There has been a rise in the number of children’s ebook platforms — Storia, RRKidz and Ruckus Media are three good examples. In 2013, Shatzkin predicts, these portals — and perhaps those maintained by Nook and Amazon — will be a dominant force in children’s digital reading in 2013.

Learn more about the future of children’s digital publishing at Children’s Launch at DBW 2013.

5. Marketing will get dynamic for publishers and will be increasingly hard to separate from editorial. Shatzkin has predicted in the recent past a move to audience-drive marketing for publishers — much like the calendar- and topic-timed marketing employed by some start-up digital publishers like Open Road Media. Digital Book World went farther on Forbes to predict that some major publisher will form a back-list marketing department.